Ska Brewing Introduces Rotgutzen, A Beer For Babies

rotgutzen.JPG

Yes, you read that right. Beer for babies. “Hand-crafted by robots, every can comes with the promise that you won’t be able to tell the difference between it and the one before it.With no measurable taste of distinct flavor, you can enjoy Rotgutzen without ever wondering if it tastes ‘good’ or ‘bad’ or even ‘OK.'”

Specially formulated to helps kids transition from womb to barroom, the benefits are numerous for the little ones: lower alcohol content to teach responsible drinking, small bottles for small hands, great for teething, mixes great with processed mush, scientifically proven sleep aid, better for babies than whiskey and helps delay angry teen years.

What’s not to love?

Oh, and yea, if you haven’t already figured it out, the whole things an interesting Red Tettemer-created anti-campaign for Ska Brewing…which makes actual real beer for grownups. And which has an actual, real website.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit

New research may be confirming what meditators have long known: inner training changes the quality of experience

New research may be confirming what meditators have long known: inner training changes the quality of experience

Hack Spirit