Some time ago we got word that Sisley released this racy ad featuring allusions to coke, the unofficial talc of the modeling world.
Later Benetton Group, the parent company, left us a comment stating this work is not formally associated with the Sisley brand. The statement included a push for Sisley’s latest campaign featuring Stephanie Seymour, “worldwide recognized as an icon of fashion and beauty.”
An image from said campaign is at left. It’s so much less racy (and infinitely more creative) than the coke-whore glamazon variation. < /sarcasm >
Inspired by these curious events, MyItThings wrote a post on fakedvertising that pretty much states Sisley (or someone who loves the company enough to throw together some pretty well-made creative) pulled a clever one with this effort.
Way to go.