Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.
Flash forward to 2010 and the new Fall/Winter Sisley campaign. We’re not sure this one objectifies women but it sure makes them look stupid. Yea, there’s the ubiquitous cleavage shot but there’s also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.
It’s kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.
