If you were in you local grocery store minding your own business, walking the aisles for your grocery needs and suddenly you saw a man on a bobsled racing through the store, your first reaction might be to call the loony bin and have the man put away. Your second thought – because you are a hip, astute person who has been jaded with marketing buffoonery over the years – would be to say, “Oh, right. That’s Sir Edwin Horsham, the Claussen pickle guy who captures unsuspecting shoppers and takes them on journeys to…the Claussen pickle section.”
The campaign, created by The Escape Pod for Kraft has been out since June. There are three episodes to far. The first one has garnered over one million views. You can view all three below. An if you’ve ever compared Claussen pickles to Vlassis, you know Claussen wins, hands, down, every time.
So we tip our hat to Sir Edwin Horsham and laud his superiority over that soggy stork.
