It’s with relief that we can say successful online videos have evolved from the astroturf amateur days.
But Samsung must’ve been sick when that memo went out — it’s still stuck on that low-budget “Is it real? Can’t be!” crap.
In its latest online effort, “Awesome computer comes to life,” a woman at a trade show stops by the booth for Samsung’s new mini-Notebook, the N310. Two Notebooks, side by side, boast the two lamest faux features imaginable: some kind of hologram effect, and the ability to give life to mischievous putty people.
Mesmerized by the latter, the girl holding the camera goes totally incoherent, communicating her reactions to the claytastic hijinks in facile grunts, gasps, and the occasional feeble laugh.
The script sucks, the premise is beyond gay, and the self-consciously moving camera only filled us with contempt. Bleak work by London’s The Viral Factory.
