To get Canadian co-eds to enter their dearest back-of-the-class freehand sketches into Red Bull’s Doodle Art contest, Sid Lee whipped out its own No. 2s and created an ad composed entirely of unretouched print musings.
The final result — which includes work from accounting, tech support, creative and client services — looks like the emotional lovechild of Napoleon Dynamite and Juno. We want to hug it (especially this little guy) while listening to The Decemberists.
Sketches from uni kids will be accepted through February 27th. Locations for “drop boxes” are organized by province. So far, four drawings have been added to the gallery. No ligers have been turned in — but we’re getting pre-ty darn close.
Our only complaint is that the images aren’t big enough to examine more closely. Sid Lee, please add zoom-in.
