While the explanatory video sucks and is five minutes longer than its 6:05 length presents, we like this Kansas City shovel installation St. Louis-based Rogers Townsend did for its pro-bono client Outreach International. Under cover of darkness, a team planted hundreds of steel and wooden shovels in and around one of the city’s parks to call attention to the organization’s work it’s done around the world. It was, seemingly, a fitting analogy for Outreach International and by several accounts, garnered a good deal of notice and media coverage. We’re sure the local Home Depot and Loews were quite happy to sell out all their shovel stock for the cause.
