Shopping Trends for the Holiday Season

  • 1 min read

In a study conducted by the National Retail Federation and BIGresearch entitled The NRF 2002 Holiday Consumer Intentions and Actions Survey , consumers plan to spend an average of $649, an increase of 2.6 percent from 2001 projected spending.

“We expect pent-up demand for apparel and electronics to play a strong role during the 2002 Holiday season.”

I would agree with this cautiously. Yes, there has been pent up demand caused by a slow economy and just the plain old need for things to be replaced. However, I do believe that given the economy, shoppers will be cautious and frugal.

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Steve Hall

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