Shopper Card Miraculously Improves Animal Life

CapturFiles-Sep-21-2012_12.37.29.jpg

We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we’ve never used a Fly Buys card so we may not completely understand its magical qualities but we’re pretty sure sliding a piece of plastic through a card reader isn’t going to make some animal’s life more enjoyable. But, hey, that’s just us.

Watch the spot and see if you can feel it.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Most people don’t realize that the person in the friend group who always organizes everything stopped because they wanted to see if anyone would notice. The silence that followed answered a question they were afraid to ask directly

Most people don’t realize that the person in the friend group who always organizes everything stopped because they wanted to see if anyone would notice. The silence that followed answered a question they were afraid to ask directly

Global English Editing

Behavioral scientists found that people who survived difficult childhoods don’t just bounce back — they develop a permanent hypervigilance that makes them extraordinarily capable in crisis and unable to relax even when everything is finally okay

Behavioral scientists found that people who survived difficult childhoods don’t just bounce back — they develop a permanent hypervigilance that makes them extraordinarily capable in crisis and unable to relax even when everything is finally okay

Global English Editing

There’s a specific kind of exhaustion that only people who eat lunch with colleagues out of obligation understand. It’s not tiredness from conversation. It’s tiredness from translating yourself into a version that fits a table you never chose to sit at.

There’s a specific kind of exhaustion that only people who eat lunch with colleagues out of obligation understand. It’s not tiredness from conversation. It’s tiredness from translating yourself into a version that fits a table you never chose to sit at.

Global English Editing

I’m 37 and I’ve read 127 self-improvement books in the last six years and the only thing that actually changed my life was the moment I realized I was trying to fix a version of myself that other people were disappointed in, not the person I actually am

I’m 37 and I’ve read 127 self-improvement books in the last six years and the only thing that actually changed my life was the moment I realized I was trying to fix a version of myself that other people were disappointed in, not the person I actually am

Global English Editing

Psychology says the people who obsessively pack and repack their bags the night before a trip aren’t anxious — they’re processing something much older than travel

Psychology says the people who obsessively pack and repack their bags the night before a trip aren’t anxious — they’re processing something much older than travel

Global English Editing

Nobody tells you that pain doesn’t just change what you feel. It changes what you notice. After real loss, you start seeing grief in strangers’ faces at the grocery store, hearing exhaustion in your friend’s laugh, catching the micro-hesitation before someone says ‘I’m fine.’ Pain gave you a fluency you never asked for and can never unlearn

Nobody tells you that pain doesn’t just change what you feel. It changes what you notice. After real loss, you start seeing grief in strangers’ faces at the grocery store, hearing exhaustion in your friend’s laugh, catching the micro-hesitation before someone says ‘I’m fine.’ Pain gave you a fluency you never asked for and can never unlearn

Global English Editing