After you have watched this prank created by Leo Burnett London for the UK’s Department of Transportation THINK campaign and have regained your senses and maybe your heart is back inside your chest, we can safely report no innocent bystanders were harmed in the administration of this stunt.
After all, there’s only so much scaring the shit out of people you can do before they begin to sue your ass. Hence, those pranked in this stunt are actors.
Still, even to actors, this stunt drives home the point. It ain’t pretty getting into a car accident because you had too much to drink.
