Sexy ‘Sidaction’ Leads to Raw Awakening for Sexually Active French

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Sidaction.png

One thing we can say about French AIDS PSAs: they’re compelling and almost always raunchy, even if they don’t always take on a playful persona.

Leo Burnett, Paris just put together Sidaction, which pairs the heat of the moment with a crucial truth about sex in an AIDS-slammed environment.

Beyond an orgy of writhing bodies, the spot’s end leads to jarring — but not pushy — imagery. We hate to ruin the surprise, but you’ll never look at the hourglass scene in Disney’s Aladdin the same way again.

It’s great work. Now if only we could stop thinking about Vaseline.

Picture of Steve Hall

Steve Hall

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