Teen Pregnancy Prevention, the parents you didn’t know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.
Text on the decidedly antiquated handheld reads, “Please practice safe text.” Heh. See what they did there? Clever.
The objective is to discourage teens from sexting — sending nude pictures to each other via mobile — which can actually result in a child pornography charge.
There’s something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.
Handy stats from the hook-up police (that is, the National Campaign to Prevent Teen and Unplanned Pregnancy):
o 1 in 5 teens posted nude or semi-nude pictures of themselves either online or in a text.
o One-quarter of teens admit technology makes them more forward and aggressive.
o One-third say exchanging sexy content makes dating or hooking up with others more likely; additionally, nearly one-third feel sexy content exchangers are “expected” to date or “hook up.” (Well, who’d’ve guessed.)
Work done in partnership with United Way of Greater Milwaukee. Agency: Serve Marketing, which serves charitable institutions. See more fun work meant to discourage bored middle American ados from getting their freak on.
