Apparently sexist ads are welcome in Australia. Infact, there’s even an award called the Golden Ernie which celebrates the most sexist ads each year. This year’s top honor went to Tooheys beer for an ad showing rugby union supporters at a match holding a sign that said, “Boys, if you win, you can have our sisters” with an arrow pointing the the supporter’s actual sisters next to them. The awards ceremony is well attended and the winners are chosen with audience participation in a “boo-off.” Who knew.
