Brandchannel’s Brandcameo, which conducts product placement in film studies, found Ford appeared in 57.7% of number one films from 2007 to 2008. This year, Ford won its third brandcameo Award for Overall Product Placement for its consistent presence.
From the study, Brandchannel’s panel selected the following winners in an online poll:
Most Mouthwatering, placement most likely to prompt an immediate purchase: Louis Vuitton in Sex and the City
Perfect Fit, best chemistry between a brand and a film: Manolo Blahnik and Sex and the City
Welcome to Reality, fictional brand that you would most want in real life: Stark Industries in Iron Man
Scene Stealer, brand that stole the spotlight from its human co-stars: Ford Mustang in I am Legend
Bomb, placement that ruined enjoyment of a scene: Nokia in Cloverfield
Odd Couple, most awkward and seemingly ineffective product placement: LG mobile phone in Iron Man
Film Whore, film that most “sold out” for product placement: Sex and the City
