Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can’t manage the relationship properly. Previously, I wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.
This week I’m sharing seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently – like the proverbial well-oiled machine.
Read the rest of my article on the Central Desktop blog.
