Samsung is out with a :60 Super Bowl teaser entitled El Plato Supreme. The teaser features Seth Rogen and Paul Rudd who have been called in, by Breaking Bad’s Bob Odenkirk to pitch their ideas for Samsung’s “Big Game” ad for Samsung’s The Next Big Thing. What transpires is a hilarious conversation about what can and can’t be said in a Super Bowl ad.
Directed by Jon Favreau, Samsung’s actual Super Bowl ad will be a 2-minute production which will air during the 4th quarter. This is the second year Samsung Mobile has an ad running during the Super Bowl.
The full 2-minute ad, edited by Geoff Hounsell and Will Hasell at Arcade Edit, and an extended cut version will be released later this week.
In 2012, Samsung Mobile aired its first Super Bowl ad launching its smartphones and the Galaxy Note. The ad, which was developed by 72 and Sunny, won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Galaxy Note II which sold 5 million devices globally in 2 months.
Of this year’s work, 72andSunny CEO John Boller said, “The Next Big Thing campaign has always been about keeping a finger on the pulse of what is current and relevant to consumers. This ad represents our collaborative, real-time approach to creating ads with Samsung. Their unique approach to marketing has given them a competitive edge and has helped propel the brand to be one of the top 10 in the world.”
That said, the teaser is just funny. We’re sure the actual ad will be as well.
