There’s something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we’re not just talking* sexual ones.)
To ensure eyeballs for Nivea’s line of shaving products, DraftFCB and Rubber Republic tapped into “glabermania” — the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here’s what they came up with.
Come on, don’t knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.
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*We need to get our hands on at least two mantis shrimps sometime in the near future.
