One really has to wonder what goes the mind of a creative when the result is a poster like this one for Sephora. And let’s not forget the minds of the people who approve the work as well. Either they are oblivious to the “other” meaning of imagery such as this or they can’t help but celebrate the dirty little thoughts which float about their mind and wallow in the sadistic pleasure of watching this work make its way through the approval process.
Six years ago, Vodafone ran an ad that, to some, carries the very same connotation as this Sephora poster. As we wrote back then, the the visual in the Vodafone ad was “an expression of joy following receipt of a certain climatically delivered thrust of Christmas excitement.”
How would we describe this Sephora poster? We’re not sure but it’s clear to us this is definitely not a representation of how most women would apply lotion to their face. Especially a quart’s worth of gooey white stuff while their mouth is wide open. That is unless they are in a certain line of work which lauds this sort of behavior with praise, fame and money.
Sephora Gives Girl Facial to Sell Cosmetics
One really has to wonder what goes the mind of a creative when the result is a poster like this one for Sephora. And let’s not forget the minds of the people who approve the work as well. Either they are oblivious to the “other” meaning of imagery such as this or they can’t help but celebrate the dirty little thoughts which float about their mind and wallow in the sadistic pleasure of watching this work make its way through the approval process.
Six years ago, Vodafone ran an ad that, to some, carries the very same connotation as this Sephora poster. As we wrote back then, the the visual in the Vodafone ad was “an expression of joy following receipt of a certain climatically delivered thrust of Christmas excitement.”
How would we describe this Sephora poster? We’re not sure but it’s clear to us this is definitely not a representation of how most women would apply lotion to their face. Especially a quart’s worth of gooey white stuff while their mouth is wide open. That is unless they are in a certain line of work which lauds this sort of behavior with praise, fame and money.
Steve Hall
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