Selling Car Insurance to Teenagers

Here’s a great spot that uses humor to connect with something we have all experienced in highchool: the awkward moment in front of the one we have a crush on. So, here, we have a beautiful girl strolling down the hallway making eyes at the hottie she dreams of being seen with when suddenly, well…just click the image and watch for yourself. [via AdAge]

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Steve Hall

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Sociologist Erving Goffman’s research on what he called civil inattention found that the small, wordless adjustments strangers make for each other in shared public space, stepping aside, angling a cart, holding a gap, function as a form of social coordination just as real as speech, even though nothing is ever said.

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