Seeing Red? Feeling Blue? Try Orange.

  • 1 min read
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As you prepare for the upcoming post-election pre-Christmas/Super Bowl ad madness, check out what Tropicana did during the election on An Orange America. They mapped voters with the terms they were discussing most. Cool visual aggregation ensues! (Read more about how it works here from Simon Owens who worked on it.) Tropicana did this in a way that connected red and blue states with their product by bringing it back to the color orange. (To check out other forms of visualizationosity online, go here.)

Picture of Steve Hall

Steve Hall

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