See the Amazing Transformation of These Big Brand Logos [Infographic]

Steve Hall

Mar. 20, 2014
1 min read

Ah, yes. The logo. That emblem which represents the essence of a brand in a way that communicates its purpose in mere seconds. Or at least that is the hope. Over the years, brands have evolved their logos as both the times and the brand, itself have changed.

Taking a 100+ year look, this infographic from Graphic Design Degree Hub examines the transformation of logos from Pepsi, Coke, Shell, Mercedes, Kodak, IBM, Chevrolet, BP, UPS, Ford, Xerox, Canon, Walmart, Apple, Microsoft and others.

Some early logos from Kodak, IBM and UPS look nothing like their current iterations.

Also explored are logo screw up like the London 2012 Olympics and the Arlington Pediatric Center, both of which connoted something completely different from their intended goal.

Steve Hall

TRENDING AROUND THE WEB

The people who navigate retirement with genuine contentment almost always went through a period that looked like depression from the outside but was actually the necessary dismantling of an identity that had outlived its usefulness

Global English Editing

Every time I look at my dog I feel this wave of sadness I can’t explain to anyone — not grief exactly, but something closer to the awareness that this pure, uncomplicated love has an expiration date I’m not ready for

Global English Editing

I’ve been waking up at 5:30 a.m. for three years straight and the hardest part isn’t the discipline – it’s realizing that the quiet hour before anyone needs me is the only time I actually recognize myself

Global English Editing

I grew up in the 1970s when nobody asked how I was feeling and honestly, I think that’s why I can sit with discomfort in a way my own kids never learned — because I was never taught that every uncomfortable moment required immediate intervention

Global English Editing

I’m 73 and I watched my grandson have a panic attack over a delayed package — and I realized the gap between how I was raised and how he was raised isn’t just generational, it’s a completely different operating system for handling adversity

Global English Editing

I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

Global English Editing

See the Amazing Transformation of These Big Brand Logos [Infographic]

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

The people who navigate retirement with genuine contentment almost always went through a period that looked like depression from the outside but was actually the necessary dismantling of an identity that had outlived its usefulness

Global English Editing

Every time I look at my dog I feel this wave of sadness I can’t explain to anyone — not grief exactly, but something closer to the awareness that this pure, uncomplicated love has an expiration date I’m not ready for

Global English Editing

I’ve been waking up at 5:30 a.m. for three years straight and the hardest part isn’t the discipline – it’s realizing that the quiet hour before anyone needs me is the only time I actually recognize myself

Global English Editing

I grew up in the 1970s when nobody asked how I was feeling and honestly, I think that’s why I can sit with discomfort in a way my own kids never learned — because I was never taught that every uncomfortable moment required immediate intervention

Global English Editing

I’m 73 and I watched my grandson have a panic attack over a delayed package — and I realized the gap between how I was raised and how he was raised isn’t just generational, it’s a completely different operating system for handling adversity

Global English Editing

I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

Global English Editing