In this Budweiser Clydesdale Super Bowl ad set to the tune of Stevie Nicks’ Landslide, we witness the journey of a baby Clydesdale from birth on a farm to parade work in Chicago. The spot, which will air during the second quarter, celebrates the return of the Clydesldales to front and center having, for the past few years, been relegated to supporting roles.
The Clydesdales have always been the emotional centerpiece of Budweiser’s marketing efforts and are usually on full display come Super Bowl. One such epic appearance was during the 2002 Super Bowl following 9/11. In that spot, the Clydesdales march to New York and pay their respects to the fallen.
This year’s Clydesdales ad, created by Anomaly and directed by Jake Scott, carries a promotion which asks viewers to help name the baby Clydesdale featured in the ad by tweeting suggestions with the hashtag #clydesdales to @budweiser
The 9/11 commercial:
