In response to reader request, the Seattle Post-Intelligencer is placing all the ads appearing in the print version of the newspaper on the paper’s website. Visitors to the paper’s site will be able to browse ads by category, search through text and view the actual ad. This is a perfect offering in a media world moving more and more toward consumer control. Consumer wants something they thought they saw in an ad, they search for it, find it and perhaps make a purchase. What would be very informative to the paper is to be able to track this whole process which I hope someone at the paper has already thought of.
