Sears Needs to Pull Out its Power Tool

  • 1 min read
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Dear Sears,

Nobody likes a spitball, not even if it’s online.

And while I get the “new year, new you!” idea behind your latest back-to-school campaign, “Don’t Just Go Back; Arrive” still vibes kinda bootsy. Everything about it — the crumpled pieces of wide-ruled paper, the scribbles that serve as navigation, the offer to bring Vanessa Hudgens (whom every ‘net-savvy Disney fan under 10 has seen NAKED!) to a high school near me, seems forced, dated and focus-grouped-to-the-hilt.

Also, do we really need another show about dancing teens with big dreams and a bigger sense of hubris?

Come on, dream bigger. Be risky. Remind us why there’s still a Sears in every mall. Throw us off-balance and keep us there.

Picture of Steve Hall

Steve Hall

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