OK, who doesn’t love Scooby Doo? But this spot featuring the clan just doesn’t seem to click. It’s not really the agency’s (Deutsch LA) fault. It’s more the fault of the notion you can just suddenly implant a commercial message in the middle of a cartoon and everything will go swimmingly; no one will notice the blunt transition from show-focused action to commerce-focused action. Everyone notices.
In this commercial for DIRECTV, the sleuths have caught a cable guy who was trying to stop everyone from switching from cable because DIRECTV carries more high definition programming, We go from Shaggy’s “Zoinks!” directly to Velma’s droll commercial message quicker than you avert your eyes from that Donny Deutsch Speedo shot. While these transitions are never seamless, this one just seems a bit blunt. Hmm. Maybe that’s why they’re calling it the 4th wall campiagn.
