Scooby Doo Sleuths Nab Cable Guy For DIRECTV

  • 1 min read
sooby_doo_directv.jpg

OK, who doesn’t love Scooby Doo? But this spot featuring the clan just doesn’t seem to click. It’s not really the agency’s (Deutsch LA) fault. It’s more the fault of the notion you can just suddenly implant a commercial message in the middle of a cartoon and everything will go swimmingly; no one will notice the blunt transition from show-focused action to commerce-focused action. Everyone notices.

In this commercial for DIRECTV, the sleuths have caught a cable guy who was trying to stop everyone from switching from cable because DIRECTV carries more high definition programming, We go from Shaggy’s “Zoinks!” directly to Velma’s droll commercial message quicker than you avert your eyes from that Donny Deutsch Speedo shot. While these transitions are never seamless, this one just seems a bit blunt. Hmm. Maybe that’s why they’re calling it the 4th wall campiagn.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people who measure success by inner peace instead of outer accomplishment make fundamentally different life decisions — and they’re almost never the ones seeking validation

Psychology says people who measure success by inner peace instead of outer accomplishment make fundamentally different life decisions — and they’re almost never the ones seeking validation

Global English Editing
I had three close friends in my twenties and by my sixties they were all gone — not dead, just scattered by careers and kids and moves — and I’m sitting here realizing I never learned how to make new ones because I thought the first ones would last forever

I had three close friends in my twenties and by my sixties they were all gone — not dead, just scattered by careers and kids and moves — and I’m sitting here realizing I never learned how to make new ones because I thought the first ones would last forever

Global English Editing
I’m 63 and strangers regularly guess I’m in my early fifties — but the real reason isn’t skincare or genetics, it’s that I stopped performing a version of aging that was making me exhausted and bitter

I’m 63 and strangers regularly guess I’m in my early fifties — but the real reason isn’t skincare or genetics, it’s that I stopped performing a version of aging that was making me exhausted and bitter

Global English Editing
Behavioral scientists found that the generation gap between boomers and millennials isn’t actually about values. It’s about emotional dialect. Both generations care deeply about family, loyalty, and hard work, but they express it in languages so different that love from one side registers as control or indifference on the other

Behavioral scientists found that the generation gap between boomers and millennials isn’t actually about values. It’s about emotional dialect. Both generations care deeply about family, loyalty, and hard work, but they express it in languages so different that love from one side registers as control or indifference on the other

Global English Editing
People who constantly say ‘it’s fine’ when it clearly isn’t aren’t avoiding conflict – they learned early that expressing disappointment meant being called difficult, and silence became the only response that didn’t cost them relationships

People who constantly say ‘it’s fine’ when it clearly isn’t aren’t avoiding conflict – they learned early that expressing disappointment meant being called difficult, and silence became the only response that didn’t cost them relationships

Global English Editing
Psychology says people who save the best bite of food for last aren’t being strategic — it’s delayed gratification wired so deeply that it persists even in contexts with zero stakes, and this trait actually correlates with long-term planning ability across totally unrelated domains

Psychology says people who save the best bite of food for last aren’t being strategic — it’s delayed gratification wired so deeply that it persists even in contexts with zero stakes, and this trait actually correlates with long-term planning ability across totally unrelated domains

Global English Editing
Load more