We really can’t explain it any better so we’re just going to let Scion campaign creator, ATTIK Creative Director Simon Needham do it. “For our campaign, we are treating these vehicles as priceless valuables. In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports.”
Needham continues, “Street team members (provided by New York-based Massivemedia) will provide giveaways that allow recipients to access a password-protected area of the microsite we’ve produced – where they can download a screensaver, instant messaging icons and a desktop background. Visitors can also learn more about the model and access other original content.”
Neat. We all want a gold colored Scion xB Series 5, right? You can view all the campiagn elements here.
