Scion Shelves Little Deviants … for Urban Hustlers? Yawn.

  • 1 min read
scion_hustlers.jpg

With the help of video site Blastro, which specializes in pandering to the brand-spankin’-old Urban Hustlers demographic, Scion shakes off its Little Deviants to remind suburban “deviants” they’re still down with the community.

We have to admit that the interactive room in Block Savvy nails the street aesthetic nicely, and Streetfire, their racer-friendly customization page, brings Scion back to what made the otherwise-unattractive vehicle unique in the first place (its mutability).

But we’re otherwise really bored with all this desperate pleading in the direction of hip hop. It’s the reason why we liked Want 2 B Square and Little Deviants so much – Scion carved an edgy new personality on its own merits instead of paying Kanye for his. So much for that.

Picture of Steve Hall

Steve Hall

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