In keeping with Scion’s build-your-own identity, StrawberryFrog launched Scion Speak, where you can create a Scion crest.
The site was developed after the agency interviewed Scion lovers in urban areas like LA and New York. Graffiti artist Tristan Eaton, who designed the options for the coats of arms, called the campaign “one of the most rewarding art projects I’ve ever created.
“I love that what I’ve created can be pieced together, in thousands of variations to become something no longer mine, but yours,” he added.
We can identify with Eaton. Scion’s campaigns aren’t just creative; they tirelessly conceive creativity without deviating from Scion’s gritty brand feel or relinquishing too much control. And because of that, a car we considered to be ass-ugly is now strangely desirable.
