Scion Doesn’t Just Speak; It Speaks for You

  • 1 min read
SCION-CREST.jpg

In keeping with Scion’s build-your-own identity, StrawberryFrog launched Scion Speak, where you can create a Scion crest.

The site was developed after the agency interviewed Scion lovers in urban areas like LA and New York. Graffiti artist Tristan Eaton, who designed the options for the coats of arms, called the campaign “one of the most rewarding art projects I’ve ever created.

“I love that what I’ve created can be pieced together, in thousands of variations to become something no longer mine, but yours,” he added.

We can identify with Eaton. Scion’s campaigns aren’t just creative; they tirelessly conceive creativity without deviating from Scion’s gritty brand feel or relinquishing too much control. And because of that, a car we considered to be ass-ugly is now strangely desirable.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says the reason some people become warmer and more approachable after 60 while others become harder isn’t random — it’s that grief either opens people or seals them, and the ones who let loss soften them instead of sharpen them develop a quality that can’t be faked, which is the visible evidence of someone who survived something and chose tenderness over armour

Psychology says the reason some people become warmer and more approachable after 60 while others become harder isn’t random — it’s that grief either opens people or seals them, and the ones who let loss soften them instead of sharpen them develop a quality that can’t be faked, which is the visible evidence of someone who survived something and chose tenderness over armour

Global English Editing
Nobody prepares you for the loneliness of being the last person alive who remembers your mother’s voice, your childhood kitchen, or the sound your father made when he laughed. You become the sole archive of a world that ended, and there’s no one left to verify that any of it happened.

Nobody prepares you for the loneliness of being the last person alive who remembers your mother’s voice, your childhood kitchen, or the sound your father made when he laughed. You become the sole archive of a world that ended, and there’s no one left to verify that any of it happened.

Global English Editing
I’m 73 and I recently realized that almost everything I’ve called “my personality” for the last 40 years was actually a collection of survival responses that hardened into habits — the agreeableness, the efficiency, the emotional steadiness — and the question I’m sitting with now is whether there’s someone underneath all that architecture or whether the architecture is all there ever was

I’m 73 and I recently realized that almost everything I’ve called “my personality” for the last 40 years was actually a collection of survival responses that hardened into habits — the agreeableness, the efficiency, the emotional steadiness — and the question I’m sitting with now is whether there’s someone underneath all that architecture or whether the architecture is all there ever was

Global English Editing
Children who were raised by emotionally distant but materially generous parents often grow into adults with these 10 traits — including the quiet inability to form close friendships even when they desperately want them

Children who were raised by emotionally distant but materially generous parents often grow into adults with these 10 traits — including the quiet inability to form close friendships even when they desperately want them

Global English Editing
I stopped offering to help before anyone asked and within three months my calendar was completely empty – here’s what six months of silence taught me about the difference between relationships and transactions

I stopped offering to help before anyone asked and within three months my calendar was completely empty – here’s what six months of silence taught me about the difference between relationships and transactions

Global English Editing
I’m 65 and I recently realized I can tell you everything about a person’s character within fifteen minutes of meeting them — not from what they say, but from these 9 micro-behaviors that happen before they’ve constructed their social presentation

I’m 65 and I recently realized I can tell you everything about a person’s character within fifteen minutes of meeting them — not from what they say, but from these 9 micro-behaviors that happen before they’ve constructed their social presentation

Global English Editing
Load more