Part art director’s wet dream, part photographer’s ego-fest, these four new spots, created by ATTIK , Spy Post and Umlaut and photographed by Kevin Necessary (cousin to William Essential?) for Scion are actually interesting to watch. Maybe it’s the music. Maybe it’s the virtual work. We don’t know. We just know we watched all four of them and felt really good about Scion afterwards. The spots were created mainly from stills – 3,000 of them – and then tweaked in post-production to magically appear as live-ish footage.
