Schweppes Gets Sophisticated With ‘Fruit Flavors’

Steve Hall

Apr. 14, 2006
1 min read

Duval Guillaume has created a new set of commercials in Scandinavia for Schweppes which sophistication and politeness to new levels. One one commercial, a bar fight becomes a gentlemanly exchange and a football team become wise beyond their stereotype. The campaign, which will run in Sweden, Norway, Denmark and Switzerland, works to position the new Schweppes Fruit Flavors as a grown up fruit drink. You can see two of the spot here and here.

Steve Hall

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Schweppes Gets Sophisticated With ‘Fruit Flavors’

Steve Hall

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The meanest thing you can say to a Boomer woman isn’t an insult — it’s “let me do that for you” spoken one time too many, because every offer of help is also an inventory of what she can no longer do and she’s keeping her own count and she doesn’t need yours

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