Schick Thinks Sex, Big Reptiles and White Coats Sell Razors

shick_shaveLab.JPG

Since Jurassic Park we are wary of anything involving labs, dinosaurs and the promise of sex. But for some odd reason Schick sees this as the perfect formula for their latest slew of homepage-worthy marketing schemes.

We’re experiencing unpleasant early 90’s nostalgia with this Dino Hunters thing they’re doing. The promo page assures the uncertain that “Comedy, sex and nasty ol’ lizards abound in this free game about hunting dinosaurs” – and we don’t know how or why that sells razors (the thought of running one blade, much less four, over gigantor scaly skin makes our stomachs clench) but perhaps it does.

The sex component is a burden mainly carried by the token ditzy blonde Candy. In a perfect world hot cartoon characters would be smart and not vapid because the point of being able to create is to correct the shortcomings of reality, yeah? No.

If you’re not sufficiently freaked out by Jurassic Park with razor blades hit the Shave Lab, where the somber Dr. Blade and Dr. Smooth will most certainly poke the remnants of your brain cells into frothy oblivion – like pretty pink bubbles.

Finally, because if you’re going to suck hard you might as well do it in threes, there’s Power of 4, which will guide you through gleefully into “a state in which an individual experiences increased levels of attention, believability and getting-away-with-things-ness.”

Oh hell yes. We’re totally getting four blades on a plastic rod now.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who never felt like they were enough often wear these 6 masks to feel accepted, according to psychology

People who never felt like they were enough often wear these 6 masks to feel accepted, according to psychology

Global English Editing

Women who radiate natural beauty from within often display these 7 habits without realizing it

Women who radiate natural beauty from within often display these 7 habits without realizing it

Global English Editing

7 evening habits you probably don’t realize are making you unhappy, according to psychology

7 evening habits you probably don’t realize are making you unhappy, according to psychology

Global English Editing

8 ways to make the man in your life feel valued and loved without losing your independence, says psychology

8 ways to make the man in your life feel valued and loved without losing your independence, says psychology

Global English Editing

7 evening habits of people who remain mentally sharp in their 70s and 80s

7 evening habits of people who remain mentally sharp in their 70s and 80s

Global English Editing

Forget the 8-hour obsession: Why cavemen slept better than you (and how to fix it)

Forget the 8-hour obsession: Why cavemen slept better than you (and how to fix it)

Global English Editing