OK, so like ya know brands love to do ads with celebs because, like, it’s really hard to pass up the opportunity to hang with someone like Scarlett Johansson, ya know? Besides, it’s much easier to just whip together a celebrity photo shoot than it is to, say, come up with an actual advertising strategy. Look at BBDO’s Pepsi work. All celebrities all the time. Still the number two soda. Oh fuck it, Scarlett’s nice to look at so we’re shuttin’ our mouth now. More Scarlett here.
