Scarlett Johansson SodaStream Super Bowl Ad Should Be Banned Not Because It Mentions Coke And Pepsi But Because It Sucks

sodastream_scarlett_johansson_super_bowl_2014.jpg

So FOX wants to “ban” the Scarlett Johansson SodaStream ad because Coke and Pepsi are mentioned? While Coke is denying it had anything to do with the decision and SodaStream CEO Daniel Birnbaum is pissed — though is capitulating by removing mention of Coke and Pepsi — the Humanaut-created ad should be banned for another reason. It sucks.

Johansson delivers her lines as if she just woke up from a nap. The ad is so infomercial-ish it makes one want to barf. It hauls out the 5-year-old “wish this would go viral” crap and gives us the most unsexy delivery of the very sexy Johansson anyone has ever seen.

And for those reasons, the ad should be banned. Not because it mentions Coke and Pepsi. Which, for the record, it has every right to do.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing

7 things naturally curious people do that make others want to keep talking

7 things naturally curious people do that make others want to keep talking

Hack Spirit

7 things quietly confident people never feel the need to prove

7 things quietly confident people never feel the need to prove

Hack Spirit