We like this new work for Moet Chandon champagne featuring Scarlett Johansson. And what’s not to like? The music is captivating. The imagery is relaxing. And Scarlett is beautiful. And the work does a nice job capturing all the fanciness and elegance of a life filled with champagne.
Sure, very few of us actually live like this. But we occasionally aspire to. And that’s what this work taps into. Our aspirations. And separately, we’ve all had an important moment or two in our lives where champagne has played a role. A wedding. A graduation. A new business venture.
If for only a few moments, each of our lives is magical. And Moet & Chandon hopes to be there for those moments.
The campaign was created by Paris-based Works Advertisement and shot by British photographer Tim Walker.
