We have mixed feelings about this new Mechanica-created television commercial for Saucony, the brand’s first-ever television outing. Of course we understand the concept of the ad which is to find your inner string strong. And it is inner. It’s more than just muscles and vigorous training. It’s a mindset.
But the concept plays out like an overwrought Nike wannabe commercial. Which, of course, doesn’t necessarily make it bad. But there is an upside. It features a hot guy. And that’s a rarity in advertising these days so we must say this commercial isn’t all bad.
