Saturn Uses MySpace Ads to Trash — and Bait? — MySpace Users

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saturn astra.png

We haven’t heard a peep from Saturn since the Aura’s mad diss by Bob Garfield. But the company hopes to reinvent itself with the Astra (try not to confuse the names), targeted directly at MySpacers.

To celebrate its call to “Rethink,” users are invited to take a test drive. Try to work out what’s going on with the laggy PowerPoint-esque site while trying to ignore the corny copy: “Go. Stop. Look. Turn. Repeat. Is this really how we fall in love with a car?”

It may not be the formula for falling in love with a car, but it sounds suspiciously like the directions on a shampoo bottle, except with too many confusing demands.

Picture of Steve Hall

Steve Hall

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