TBWAChiatDay is out with a new campaign for Pepsi which calls attention to Santa’s supposed deal with Coke – you know, the one where Coke (re)invented him. So Santa’s on vacation in the tropics. He’s dancing with Mrs. Claus when he says, I’m going to go get a soda.”
The bartender presents him with two Coks but Sants says, “Make it a Pepsi.” Bewildetred, the bartender says, “”But Mr Claus, I thought you had a deal with, you know” to which Santa replies, “I’m on vacation. Gonna have a little fun.”
Well done, TBWAChiatDay.
