In a clever bit of marketing, SanDisk has launched a site called iDon’t to promote its new Sansea e200 MP3 player. The approach is a snipe at the ubiquitous iPod and features links to other anti-iPod sites as well as schwag, posters, templates and chat icons, all of which carry the iDon’t anti-iPod message. Of course, to be complete, there’s a weblog on which Da Sheep Herder will continue to spread the iDon’t propaganda. No that anything’s going to knock the iPod out of its top spot but this is, by far, the best marketing effort to have taken on the iPod. The site must be making the rounds because it just became unavailable. Perhaps it’s on the receiving end of come Boing Boing, Digg, Fark, Slashdot action.
