Sanders Consulting, a company that trains agencies on winning new business, is hosting a series of seminars beginning October 31 in Los Angeles. Other seminars will be held November 2 in Chicago, November 4 in New York and November 13-14 in Miami.Having personally been through this seminar a few years ago, we can vouch for its quality and effectiveness. Sanders Consulting aims to better an agency’s chances of reeling in new business and that’s a good thing. After all, without a steady stream of new business, the fickle nature of agency-hopping clients will shutter an agency faster than Paris Hilton can break off an engagement.
