To push its line of full HD LCD televisions, Samsung launches a Bordeaux print campaign on how the device can convert soap operas, soccer games and even the weather report into works of art.
The captions read “Even a [soap opera/soccer game/weather forecast] looks like a work of art.”
Pretty but perhaps misguided. It’s not often we’ve sought docile masterpieces for hours of mindless entertainment, though Vogue may beg to differ.
Props to AdPunch for the lead.
