Samsung Embraces Mobile Phone As Video Medium

samsung_adrian.jpg

We’re told Samsung Mobile has launched AnyFilms.net a site, created and implemented by Margeotes Fertitta Powell and The Barbarian Group, which features serial and interactive videos under the auspices of Ubiquitous Films and exec produced by Broken Flowers and Alexander producer Jon Kilik to highlight the cell phone as a rising video medium. The first serial film section of the site features two films. The first film Across the Hall has been directed by Alex Merkin, starring Entourage actor Adrian Grenier while another, “GiGi” was directed by Mark Dippe, the director of the feature film Spawn. Across the Hall was engaging enough to keep us watching until the end.

The second section of the site is really interesting and provides six icons that can be dragged into different sections of a grid which then reveals portions of previously shot footage, featuring ten characters and a mysterious suitcase, that make up a mystery. The mystery can be solved by sliding the six icons into enough different positions on the grid enough times producing enough different footage to offer clues. We spent a good amount of time with it but didn’t want to go through all 11,000 permutations and combinations. Suffice to say, it kept us wanting more.

The site officially launches December, 24 but is live now. While the site purports to be all about dowloadable video, oddly, there seems to be no obvious means to download any of the content. No matter. We’d rather watch it comfortably at home rather than hunched over a cell phone fighting off angry commuters on the MTA. Oh wait. They’re on strike.

The site is being seeded and promoted across weblogs by HyperHappen, an agency whose website, in a stamp of approval of the medium, is a weblog itself.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

I drove six hours to visit my 82-year-old father and he spent the entire weekend showing me his tools — it took me until the drive home to realize he was showing me his life before it’s too late

I drove six hours to visit my 82-year-old father and he spent the entire weekend showing me his tools — it took me until the drive home to realize he was showing me his life before it’s too late

Global English Editing

Boomers who raised families during recessions, double-digit inflation, and job instability without mental health support developed a form of stress tolerance that can’t be taught—it has to be survived, and these 7 traits prove it’s still there

Boomers who raised families during recessions, double-digit inflation, and job instability without mental health support developed a form of stress tolerance that can’t be taught—it has to be survived, and these 7 traits prove it’s still there

Global English Editing

I’m 65 and I haven’t had a close friend in twelve years and I’m not lonely – I’m just finally honest about the fact that most friendships were performance anxiety disguised as connection

I’m 65 and I haven’t had a close friend in twelve years and I’m not lonely – I’m just finally honest about the fact that most friendships were performance anxiety disguised as connection

Global English Editing

There’s a specific kind of person who celebrates their dog’s birthday with real cake and real presents and real tears when the dog doesn’t understand any of it. That person isn’t performing love for the dog. They’re finally giving themselves permission to celebrate without anyone judging whether the occasion is important enough.

There’s a specific kind of person who celebrates their dog’s birthday with real cake and real presents and real tears when the dog doesn’t understand any of it. That person isn’t performing love for the dog. They’re finally giving themselves permission to celebrate without anyone judging whether the occasion is important enough.

Global English Editing

The loneliest people in most families aren’t the ones who left or struggled—they’re the ones who became the bank, because once you’re seen as the solution to everyone’s problems, nobody sees you as a person who might have problems of your own

The loneliest people in most families aren’t the ones who left or struggled—they’re the ones who became the bank, because once you’re seen as the solution to everyone’s problems, nobody sees you as a person who might have problems of your own

Global English Editing

People who can sit in silence with another person without needing to fill the space with conversation aren’t socially awkward — they’ve reached a level of relational security where presence is enough and words are optional

People who can sit in silence with another person without needing to fill the space with conversation aren’t socially awkward — they’ve reached a level of relational security where presence is enough and words are optional

Global English Editing