Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants — most related to body hair — under poor light. Submit your own “manalogue” to see if it’s worthy of web staging.
To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention — decidedly phallic — and freezes the video.
This is probably about as engaging as a razor campaign gets, short of men shaving off their carpety bits for a webcam and calling it interpretive art. Like that weird second puberty thing from last year, the Bodygroom Manalogues is part of Philips’ ongoing Shave Everywhere campaign.
