Continuing his coverage of Cannes, Asa Bailey from CannesFringe sat down with Saatchi & Saatchi China CEO Pully Chau to discuss the Chinese advertising market and how it has grown since it’s “birth” in 1989 with the launch of some Procter & Gamble hair care products. China currently boasts the world’s third largest ad spend and Chau expects growth to continue at a rate of 15 to 18 percent per year. Check out the three minute video for more on the growing Chinese market and advertising’s role in that growth.
