In the midst of what has suddenly become Super Bowl XLIII advertising madness, there are, though hard to believe, marketers running campaigns that have nothing whatsoever with the Super Bowl.
One such marketer is Activision which recently launched one of those clandestine, ARG-style, mysterious, who’s-behind-it viral thingamabobbers.
There’s a “breaking news report” video which covers a murder tied to a Russian government conspiracy. There’s a website that talks about hidden Russian secrets dating back to the 1950’s. There’s Twitter accounts. There’s facebook profiles. All the ingredients are there.
We’d dig further to find out what it’s all about but someone else already has. You can read all about it here.
And yes, it’s all just for another stupid video game.
