Russian Agency Debuts World Cup 2010 Identity

  • 1 min read
football_bra.jpg

With the World Cup barely over, Russian agency Park has created an identity (unofficial) for the next World Cup to be held in South Africa in 2010. The identity wraps itself in the “speed, power and stamina” of the leopard, the symbol of South Africa. And yes, there is a specially designed football bra to hold round objects of a different sort. You can see the campaign identity here.

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Steve Hall

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