Rubicon Project Mocks its Own Merits

  • 1 min read
frank-addante.jpg

The Rubicon Project tapped its “LA movie friends” to create this spoof vid, in which Channel 3 News goes behind the scenes to pinpoint the company’s awesomeness.

I was told this would be “a tongue-and-cheek take on the magic” behind Rubicon’s success, but until 1:25 it’s nothing but pure pitch.

That was irritating. But afterward the whole thing was kinda funny.

Frank Addante is awesome as the young, arrogant startup douchebag. Know how Rubicon screens for talent and makes VC cash? Chugging contests. Not that that’s a secret; anybody who’s been to one of their parties could’ve figured that out.

Just wish I’d seen the hilarity coming before Minute One was up. Because seriously, I thought I’d been tricked into sitting for a demo. Actually, I still kinda suspect that I did.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

7 things people who work with their hands understand that office workers rarely do

7 things people who work with their hands understand that office workers rarely do

Hack Spirit
7 things decisive people do differently than people who are just impulsive

7 things decisive people do differently than people who are just impulsive

Hack Spirit
8 things people who give thoughtful gifts pay attention to all year

8 things people who give thoughtful gifts pay attention to all year

Hack Spirit
Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Global English Editing
8 signs your in-laws see you as their own, not just someone their child married

8 signs your in-laws see you as their own, not just someone their child married

Hack Spirit
Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Load more