Rolling Rock Wants You to Hate It’s Beer Ape

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beer+ape.jpg

In the “so horrifically bad it just might actually be good but not really” category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent “beer ape” commercial – which never actually ran except for placement on YouTube – to email Rolling Rock’s VP of marketing to complain. We saw the billboards but hadn’t yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that’s fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?

Ariel wonders what sort of trouble Rolling Rock or its agency might find itself in since it’s not such a a kosher thing, according to some, to place alcohol ads online where age verification isn’t possible or where viewership hasn’t been age-restricted in some way. Certainly there’s plenty of beer and liquor ads on YouTube but the real question is who uploaded them? The person’s account who uploaded this Rolling Rock video is less than one month old. Hmm. Lawyers, talk amongst yourselves.

Picture of Steve Hall

Steve Hall

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