There’s always a fine line between humor and brand emaciation and Canada’s Rogers Communications thinks Bell stepped over that line with an ad that shows a cartoon cheetah representing Bell eating a cartoon rabbit representing Rogers. Rogers has no problem with competitive and comparative advertising, “but when someone crosses the line and tries to disparage our brand, which is worth billions and billions, enough is enough. We have to do something to stop it,” said Rogers Wireless Chief Marketing Officer John Boynton.
While the ad can, no doubt, be seen as a humorous approach to comparative advertising and a nod to eating your competition for lunch, watch the ad yourself and let us know what you think.
