Noting how a friend explained no one needs any more promotions reminding one Valentine’s day is tomorrow unless that person lives under a rock, David Berkowitz wittily coined the term “rockvertising to reach those who have simply left the building and disconnected from society. Berkowitz states igneous rocks work best at reaching the elusive 18-35 year old male and he would be happy to craft a well-form rockvertising program for you.
