Rockport’s Hot Commute Not so Hot

Steve Hall

Oct. 01, 2010
1 min read

So there’s nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand’s ability to make commuting stylish. It’s just, that, well, Rockport just isn’t all that hot as a fashion designer and the “hot commute” we see hear, well, isn’t hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy’s commercial.

But that hasn’t stopped the brand from cashing in on all it can. In a deal with Donald Trump’s The Apprentice, the brand will be the subject of a challenge in the October 14th episode.

The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.

Steve Hall

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Rockport’s Hot Commute Not so Hot

Steve Hall

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The generation that told their kids to toughen up is now the loneliest generation in the country — and the irony is that the coping skills they passed down are the exact reason nobody knows how to help them

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Psychology says first-generation Americans are among the highest achievers and the most emotionally isolated — because the very drive that got them there was built on a foundation of quiet, unwitnessed loss

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Psychology says people who can sit in complete silence without reaching for their phone have developed a mental skill that most adults have already lost

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